When creating and designing a website, web accessibility is a vital piece of the puzzle. When attempting to drive traffic to your website, making an easily accessible site can cause growth or retained visitors. Aspects such as visual, navigation, media, and audio can determine whether a website can be accessible to most users. This is important because it creates for a better overall experience, giving more incentive for a person to trust your site. Also, including certain guidelines are important to follow in order to increase SEO and drive as many possible visitors. Features like alternative text, captions, resizable boxes, keyboard shortcut navigation, and many other accessibility qualities should be considered when creating a website.