Currently brands are changing their timeframes for workflow from weeks to hours, as they do not want to keep themselves waiting to put their videos out. Some companies are turning to AI generators like Adobe Firefly, Grok, ChatGPT, and Google Veo in attempt to adapt to current technological advances.
Disney Retracts AI Investment
In a similar topic to OpenAI shutting down their Sora AI video generation app, Disney would decide to pull out of their $1 billion 3-year investment. They had their own reasons as OpenAI decided to shift away from video generation, but the concept of a company as globally known as Disney licensing their characters for AI, it does raise concerns for the future.
Sora AI Shutdown
Sora AI was one of the most controversial video production sites created with the use of Artificial Intelligence. Many people voiced ethical concerns with data centers, copyright, or taking work away from original artists. Recently, OpenAI had to shut down the video app because of growing economic concerns, which made many people either rejoice or question the future of AI generation.