There has been a recent surge in brands and companies becoming impatient with video production times, as they are “no longer willing to wait weeks for a single video to go live.” Content creation is an ever-evolving market, and information spreads so quickly that businesses wish to have their content reach as many people as quick as possible. Traditional production has seen a shift in work weeks to becoming catered towards hours, with the goal of creating a quicker output.

Some companies have taken to the approach of using AI video generators, trying to adapt to the current landscape of technology. This has led to concerns of taking work away from professional video editors, and possibly leading to more mistakes from the potentially unchecked AI engine.

The AI video generators that companies are turning towards are pictured below: